crunchie (stylized as crunchie) is a brand of chocolate bar with a honeycomb toffee (or known as "sponge toffee" in canada and "honeycomb" or "cinder toffee" in the uk aswell as "hokey pokey" in new zealand) sugar centre. it is made by cadbury and was originally launched in the uk by j. s. fry & sons in 1929.